Our business story
Miracle Toys have over 60 years in the business of play.
Established by Noela Edmondson in 1965 (as Waikato Puzzles), Miracle Toys has built a strong reputation for their quality range of classic wooden children’s toys and games.Used in homes and classrooms around the country, their hardwearing children’s jigsaw puzzles and magnetic stories range bring a unique and entertaining dimension to learning through interactive storytelling and engaging play.
It was then bought by The Wise Group and developed as a social enterprise business assisting people with a mental illness to gain employment. The Wise Group extensively developed the range of resources including magnetic stores and educational material.The Wise Group sold the busness to Glennys Leigh.
Glennys moved it to Kawhia where it is still today, owned and operated by Amanda Law. Amanda has been in business for seven years and took over ownership in January 2019, where she lovingly creates each beautiful piece using non-toxic inks and lacquers.
Miracle Toys individually screenprint and hand craft our original Kiwiana designs in vibrant colours, creating educational stories with magnetics and wooden puzzles.